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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q39-Q44):

NEW QUESTION # 39
What is true about Einstein engagement frequency (EEF). Select 3

A. EEF uses only commercial send data not transactional
B. It uses last ISO days engagement data
C. The model uses data available only in your account
D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

Answer: A,C,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A . EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B . The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C . Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D . It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.

NEW QUESTION # 40
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

A. Email soap api
B. Journey api
C. Transactional messaging api.
D. Rest api

Answer: C,D

NEW QUESTION # 41
What is the most frequent option to refresh an Advertising Audience?

A. BI-weekly
B. Weekly
C. Daily
D. Monthly
E. Hourly

Answer: D

NEW QUESTION # 42
What happens when a paused journey is resumed?

A. All contacts who were in Wait steps immediately proceed to the next activity
B. Wait durations start over for each contact
C. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
D. Wait durations are extended by the length of time the journey was paused

Answer: D

NEW QUESTION # 43
On which social channel can users create ad audiences?

A. Twitter (X)
B. Houzz
C. Tiktok
D. Instagram

Answer: D

NEW QUESTION # 44
......

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